Youth To The People (YTTP)

 

Since 2015 : The Genesis of Youth To The People

 

Founded in 2015 in Los Angeles, California, Youth To The People (YTTP) emerged from the shared vision of cousins Greg Gonzalez and Joe Cloyes. Drawing inspiration from their family's rich legacy in the skincare industry, especially their grandmother Eva, who owned a successful skincare line, the duo crafted a brand that marries natural ingredients with cutting-edge science. Raised in an environment where holistic care and sustainable practices were prioritized, Greg and Joe grew up immersed in the beauty business, learning firsthand from their grandmother's passion.

 

Together, they envisioned a brand that would unite the power of superfoods with high-performance skincare to meet the growing demand for products that are not only ethical and effective but also eco-conscious. Their mission: to deliver clean, vegan, and sustainable skincare rooted in their California upbringing, where health-conscious living and eco-friendly practices define the lifestyle.

 

 

About Youth To The People

 

At its core, Youth To The People is a skincare brand founded on three guiding principles: performance, wellness, and sustainability. With an ethos that celebrates inclusivity and environmental responsibility, the brand appeals to a diverse audience, from clean beauty enthusiasts and environmental advocates to skincare aficionados.

 

By fusing nutrient-packed superfoods like kale and spinach with cutting-edge skincare technology, YTTP creates products that cater to a wide variety of skin types and concerns, all while prioritizing an eco-friendly approach to formulation and packaging. It’s a perfect blend of science and nature, all in a sustainable package.

 

Superfood Ingredients : Packed with ingredients like kale, spinach, and green tea, YTTP products do more than just nourish—they embody the brand’s wellness-centered identity, offering nourishment from the inside out.

 

Vegan and Clean Formulas : All YTTP products are certified cruelty-free and free from animal-derived ingredients, aligning with the brand's commitment to ethical beauty practices.

Sustainable Packaging : The brand uses glass jars and recyclable materials to further its commitment to sustainability, ensuring that each product not only benefits the skin but also the planet.

 

Products

 

Youth To The People offers an extensive lineup of skincare products designed to address multiple skin concerns, from hydration and firming to exfoliation and protection. Here’s a glimpse into their standout offerings:

 

Superfood Antioxidant Cleanser : A fan favorite that features kale, spinach, and green tea to cleanse deeply without stripping the skin’s moisture, while providing antioxidant protection.

 

Adaptogen Deep Moisture Cream : Infused with adaptogens like ashwagandha and reishi mushrooms, this cream calms and hydrates, shielding the skin from environmental stressors.

 

15% Vitamin C + Clean Caffeine Energy Serum : This invigorating serum combines stabilized vitamin C and caffeine to brighten, tighten, and energize the skin.

 

Triple Peptide + Cactus Hydrating + Firming Serum : Packed with peptides, this serum boosts elasticity and delivers intense hydration.

 

Yerba Mate Resurfacing Energy Facial : A potent exfoliant powered by yerba mate and papaya enzymes to revitalize the skin, leaving it smooth and glowing.

 

Superclay Purify + Clear Power Mask : Amask designed to purify the skin, targeting excess oil and congestion with volcanic and white clay.

Why Youth To The People

 

Ingredient Transparency

YTTP’s clear and honest labeling ensures you know exactly what’s in your skincare, without the use of harmful ingredients like parabens, sulfates, or phthalates.

 

Scientifically Proven Efficacy

Developed in collaboration with dermatologists and researchers, YTTP’s products are crafted to deliver visible, lasting results.

 

Sustainability Efforts

Youth To The People is on track to achieve net-zero carbon emissions and aims to reduce energy usage by 25% across all operations by 2025.

 

Community Engagement

Through their “To The Planet Fund,” YTTP has committed to donating $1 million to climate-focused nonprofits by 2024, making a tangible impact on both beauty and the planet.

 

Brand Highlights

 

Acquisition by L'Oréal : In December 2021, the skincare powerhouse L'Oréal acquired Youth To The People, marking a significant step in its global expansion.

 

Media Recognition : YTTP’s innovative products have earned high praise from top-tier publications such as Vogue, Allure, and Elle.

 

Awards & Accolades : Youth To The People has received numerous beauty awards, including Best Cleanser in Allure's Best of Beauty.

Where to find

 

While Youth To The People does not operate standalone branded stores, its presence is felt worldwide through major retail channels:

 

Major Retailers : Available at Sephora, both online and in physical locations across North America, Europe, and Asia.

 

Specialty Boutiques : The brand is stocked in select wellness and beauty boutiques, enhancing its exclusivity and reach.

 

Online Store : YTTP’s official website offers global shipping, making it accessible to customers around the world.

 

 

Website https://www.youthtothepeople.com

Instagram @youthtothepeople

Photo youthtothepeople