Versed

since 2019 : Clean Skincare for Everyone

 

Versed officially launched on May 19, 2019, entering over 1,000 Target stores across the United States. Founded by Katherine Power, also co-founder of Who What Wear, the brand was inspired by a clear gap in the market: skincare that was too expensive, confusingly labeled, and often disappointing in results.

 

Power drew on insights from the Who What Wear audience of 16 million readers and paired them with feedback from a private testing community to shape formulas, product names, and packaging. The result was Versed, a brand built to democratize clean, effective skincare under $20. Its name reflects the goal of making customers well-versed in skincare, empowering them to make confident, informed choices.

 

 

 

about versed

 

Versed defines itself as the first digitally incubated, community-powered clean skincare brand in mass retail, based in Los Angeles. Most products are priced under $20 to $25, offering affordable efficacy with clean, dermatologist-tested, vegan, and cruelty-free formulations.

 

The brand adheres to European Union standards, which prohibit more than 1,300 questionable ingredients, and takes it a step further by excluding synthetic fragrances, silicones, and unnecessary colorants. Central to its strategy is a community-first model—particularly its Good Skin Crowd Facebook group, which has more than 70,000 members who actively participate in testing and ideation before products launch.

 

 

Products

Skincare Essentials

Cleansers like Day Dissolve Cleansing Balm and The Purist Daily Gel Cleanser; moisturizers such as Dew Point Gel-Cream and Skin Soak Moisture Cream; serums including Press Restart Gentle Retinol Serum and Weekend Glow Brightening Serum; and cult favorites like Doctor’s Visit Instant Resurfacing Mask. Body care includes Press Restart Retinol Body Lotion and Buff It Out AHA Scrub, while eye care features the Smooth Landing Retinoid Eye Balm. Suncare options include Good Defense Daily Sunscreen SPF 50.

 

Makeup Hybrids

Products that blend color with skincare benefits include the Skin Solution Multi-Serum Skin Tint SPF 40, Mood Lighting Glow Drops, Soft Gloss Tinted Lip Serum, Shade Swipe Blush Stick, Cashmere Lip Blush, and Warm Dimension Bronzer Stick.

 

Proven actives like hyaluronic acid, vitamin C, retinoids, AHAs, BHAs, and polyglutamic acid power formulations. With prices ranging from $8 to $20, Versed offers premium-grade efficacy without premium markups.

 

 

why versed

 

Versed stands apart through its formula-first ethos and community-led DNA. Products are co-created with direct consumer feedback, ensuring resonance before launch. Clean and transparent standards are non-negotiable, with dermatologist testing and cruelty-free verification through Leaping Bunny certification. Sustainability is integral, with packaging that incorporates up to 50% post-consumer recycled plastic and minimizes waste.

 

Ultimately, Versed is positioned as inclusive and affordable, proving that effective skincare should be accessible to all skin types, ages, and budgets.

 

 

 

 

Brand Highlights

 

Since its debut, Versed has quickly scaled into one of the most successful clean skincare startups, securing $11.6 million in Series A funding in 2019 and projected to reach an estimated $30–50 million in annual revenue by 2023. 

 

 

 

where to find

 

Versed is widely available through a mix of mass retail, direct-to-consumer, and specialty channels. After its exclusive 2019 launch at Target, the brand expanded into Walmart, Amazon, DermStore, Revolve, and select international beauty and fashion retailers, while its own website ships directly to the U.S., Canada, the UK, Australia, and parts of the EU with free global shipping on orders over $100. Beyond official stockists, Versed is also distributed through global resellers, such as Ubuy, ensuring access in regions from Asia to the Caribbean. Its website features a store locator tool to help customers find local retail partners worldwide.