TRIWA

 

Since 2007 : Reimagining Time with Purpose

 

TRIWA was born in the heart of Stockholm when four friends disillusioned by the elitist nature of the luxury watch market decided to challenge the status quo. They envisioned a world where watches weren’t just symbols of wealth but meaningful, accessible pieces of design that told a story.

 

The name TRIWA stands for "Transforming the Industry of Watches," encapsulating the brand's mission to reinvent timepieces with a blend of Swedish minimalism, ethical practices, and personal storytelling. Despite having no traditional watchmaking experience, the founders’ shared passion for design and social impact led them to create a brand that stands for more than just time; it stands for change.

 

 

About Triwa

 

TRIWA is a Stockholm-based watch and accessories brand that embodies Scandinavian values of clarity, simplicity, and function, while driving sustainable and ethical innovation. Designed in their creative studio, TRIWA’s products are born from a fusion of design, activism, and storytelling. Each collection carries a purpose beyond aesthetics, from environmental advocacy to social justice.

 

Purpose-Driven Design

Every TRIWA piece is crafted with a message, whether it's ocean conservation, peace, or sustainability, making each watch a catalyst for change.

 

Sustainability & Innovation

TRIWA is renowned for pioneering the use of recycled ocean plastic and Humanium Metal (sourced from illegal firearms), transforming waste into meaningful, beautiful objects.

 

Transparency 

A leader in carbon accountability, TRIWA was one of the first to adopt carbon labeling, helping customers understand the environmental footprint of their purchase.

 

Scandinavian Aesthetics 

True to its roots, TRIWA’s designs are minimalist, modern, and versatile, appealing to individuals across genders and generations.

Their motto, “Time for Change,” succinctly reflects the brand’s belief that products should contribute to a larger cause, not just look good.

 

 

Products

 

Time for Oceans Collection

Made from 100% recycled ocean plastic in collaboration with #tide Ocean Material®

-Quartz movement and 10 ATM water resistance

-Minimalist dial with subtle wave texture

-Symbolizes ocean protection and sustainability

 

Time for Peace Collection

Cases made from Humanium Metal, a revolutionary material sourced from melted-down illegal firearms

-Designed as a statement against violence and war

-Bold, utilitarian aesthetic with understated dials

-A portion of profits supports communities impacted by armed violence

 

Classic & Style-Driven Lines

Signature styles like Nevi, Sort of Black, and Falken

-Crafted from recycled stainless steel, vegan leather, and organic tanned leather

-Clean, everyday designs perfect for unisex wear

 

 

Innovative Materials : TRIWA leads the way in creating watches from ocean plastic and firearms metal, blending sustainability with design.

 

Swiss or Japanese Movements : Precision movements ensure lasting durability and time accuracy.

 

Design Versatility : With gender-neutral sizing and adaptable styles, TRIWA watches are perfect for anyone.

 

Sustainable Packaging : Eco-conscious, recyclable, and plastic-free packaging.

 

Affordable Price Point : Priced between $150–$350, TRIWA delivers luxury with purpose, accessible to all.

 

Brand Highlights

 

Collaborations

-Humanium Metal x IM Swedish Development Partner: Transforming illegal firearms into products that promote peace.

-Sea Shepherd : TRIWA donates a portion of the Time for Oceans sales to marine wildlife conservation efforts.

-Carbon Labeling with Doconomy : TRIWA’s commitment to transparency is evident through its carbon impact labeling, allowing customers to make informed, eco-conscious choices.

 

Media & Cultural Presence

Featured in Monocle, Hypebeast, Dezeen, Wallpaper, and Forbes.

-A favorite among socially conscious celebrities and influencers.

-Recognized at sustainability and design fairs across Europe.

 

Notable Innovations

-TRIWA was the first watch brand to implement carbon impact labeling.

-It was also the first to commercialize watches made from firearms, turning weapons into symbols of peace.

-Regularly involved in activist campaigns that coincide with product launches.

 

 

Where to find

 

TRIWA has built a strong international presence, with watches available across multiple platforms:

 

Official Website : Offering global shipping through triwa.com.

 

Major Online Retailers : Available through ASOS, Selfridges, Nordstrom, Farfetch, End Clothing, and The ICONIC.

 

Boutique Stockists : Carried in select concept stores and lifestyle boutiques around the world, including locations in : Tokyo, Seoul, Berlin, Paris, and New York

 

Department Stores : Found in Scandinavian and European retailers such as Åhléns and KaDeWe.

 

Flagship Showroom : TRIWA’s flagship showroom in Stockholm offers customers an immersive brand experience, with design showcases and community events that bring the brand’s story to life.

 

 

Website https://triwa.com/

Instagram @triwa

Photo triwa