Toast

 

 

Since 1997 : A British Brand that Celebrates Craftsmanship, Sustainability, and Timeless Elegance

 

Founded in 1997 by husband-and-wife duo Jessica and Jamie Seaton in Wales, UK, TOAST began with a simple yet powerful idea: to create high-quality, comfortable nightwear and loungewear inspired by the tranquil beauty of the Welsh countryside. Their vision was clear: to design pieces that embody simplicity, elegance, and functionality.

 

Initially operating as a mail-order business, TOAST introduced its collection through printed catalogs, which were met with an enthusiastic response. As the brand grew, so did its offerings, expanding from loungewear to include clothing, accessories, and homeware, all while maintaining a commitment to craftsmanship, quality materials, and accessible pricing.

 

 

About TOAST

 

TOAST is a modern lifestyle brand dedicated to timeless, minimalist clothing, accessories, and homeware. Embodying a philosophy of "slow living," TOAST encourages its customers to invest in durable, well-crafted pieces that are meant to be cherished for years to come. The brand places a strong emphasis on sustainability and craftsmanship, collaborating with artisans and weavers from around the globe to ensure that each product reflects cultural heritage and traditional techniques. TOAST’s aesthetic is refined and versatile, appealing to those seeking both quality and intentional living.

 

Quality Materials :  TOAST is known for its use of natural fibers, such as organic cotton, linen, and ethically sourced wool. These sustainable materials are chosen not only for their durability and comfort but also for their minimal environmental impact.

 

Artisan Partnerships : The brand collaborates with global artisans, creating unique and carefully crafted products. Handwoven textiles, for example, are produced in partnership with traditional weaving communities in India and Europe.

 

Design Philosophy : TOAST’s designs are simple yet refined, ensuring each piece is versatile enough to transition effortlessly from casual to formal settings.

Sustainability : TOAST leads with sustainability at the forefront, encouraging customers to embrace responsible consumerism. With initiatives like TOAST Renewed and Repair, the brand extends the life of its products through repair services and refurbished product offerings.

 

Products

 

TOAST’s offerings reflect a commitment to quality materials, artisanship, and sustainability. Each item is designed to seamlessly blend practicality with understated elegance. TOAST’s products span clothing, homeware, and accessories, all embodying the brand’s minimalist ethos.

 

Clothing

-Dresses and Tunics: Lightweight linen and organic cotton dresses, with simple silhouettes and subtle, thoughtful details.

-Knitwear: Hand-knit sweaters made from luxurious natural yarns such as alpaca, cashmere, and merino wool.

-Outerwear: Timeless coats and jackets crafted from materials like waxed cotton, tweed, and boiled wool.

 

Homeware

-Handwoven Throws and Blankets: Made using traditional weaving techniques, these artisanal pieces add warmth and texture to any home.

-Tableware: Handcrafted ceramics and wooden accessories that elevate every dining experience.

-Bedding: Soft, natural linen sheets and duvet covers that offer a restful and luxurious sleep.

 

 

Why TOAST

 

TOAST sets itself apart through its commitment to slow fashion, craftsmanship, and sustainability.

 

Slow Fashion : Rejecting the fast-fashion model, TOAST champions slower production processes to ensure each item is thoughtfully designed and ethically made. Their focus is on creating fewer, high-quality pieces that are made to last.

 

Celebration of Craftsmanship : Collaborating with artisans from around the world, TOAST preserves traditional craftsmanship techniques, such as hand-knitting, hand-weaving, and block printing, which highlight skill and heritage.

 

Sustainability : At the heart of TOAST’s operations is a commitment to reducing waste and prioritizing the use of organic and recycled materials. The TOAST Renewed and Repair programs extend the life of products and encourage responsible consumerism.

 

Community Engagement : TOAST fosters a strong connection with its customers through workshops, cultural events, and talks, celebrating topics such as craft, food, and mindfulness.

 

 

Brand Highlights

 

TOAST’s thoughtful approach to design and sustainability has garnered widespread recognition in the media.

 

Media Recognition : The brand has been featured in prestigious publications such as Vogue, The Guardian, and Monocle, where its blend of style, craftsmanship, and sustainability is consistently praised.

 

 

Where to Find

 

TOAST operates 18 flagship stores across the UK, from London to Edinburgh. Each store is a minimalist haven, reflecting the brand’s understated aesthetic, with curated displays that highlight their artisan collaborations.

 

TOAST’s global presence extends through its online store, which ships to Europe, North America, and beyond, making its timeless products accessible worldwide.

 

 

Website https://www.toa.st/

Instagram @toast

Photo toast