The Hoxton

Name: The Hoxton
Brand: UK
Availability: OutOfStock

Since 2006 : A New Kind of Hospitality

The Hoxton was founded in 2006 by Sinclair Beecham, co-founder of Pret A Manger, with the opening of its first location in Shoreditch, East London. The brand repurposed a former car park into a 205-room urban lodge, offering a no-nonsense experience that included free Wi-Fi, daily breakfast bags, and supermarket-priced mini-bar items. This forward-thinking approach broke away from traditional hotel norms, offering comfort with style and focusing on value without the hidden charges and rip-off prices often associated with hotels.

From the start, The Hoxton adopted a punk-inspired “anti-hotel” ethos, with a focus on transparency, simplicity, and creating a space where guests could feel at home without unnecessary frills.

About the hoxton

Now operated under Ennismore, led by Sharan Pasricha, and majority-owned by Accor, The Hoxton has evolved into a globally recognized boutique lifestyle chain. With 14 active locations across Europe and North America, the brand positions itself as an “open-house” that blends stylish accommodations with community-driven spaces. Each hotel is designed to offer a balance of affordability and style, with vibrant bars, restaurants, communal lobbies, and flexible meeting spaces (e.g., The Apartment), which emphasize the brand’s commitment to creating spaces that encourage interaction and cultural connection.

No-bullshit Simplicity : True to its roots, The Hoxton offers transparent pricing with no hidden charges. Free Wi-Fi, breakfast bags, and comfort without the unnecessary frills are key to the brand’s no-fuss approach.

Community-Enabled Spaces : The Hoxton’s lobbies double as living rooms, where locals and guests mingle over coffee, cocktails, and spontaneous events like art shows, DJ sets, and run clubs. These spaces reflect the brand’s ethos of inclusivity and cultural engagement.

Rooted in Locality : The brand thrives on adaptive reuse, transforming neighborhood buildings such as car parks, BT offices, and canal houses into vibrant hotels. Interiors are filled with curated art, design, and furnishings that reflect each city’s unique character.

“Urban Lodge” Concept : The Hoxton blends the structure of a hotel with the comfort of a home and the spirit of a communal space. Guests can unwind in cozy lounge areas, enjoy fireplaces, browse editorial book selections, or access kitchen pantries in shared spaces.

Value-Forward Transparency : As an early adopter of honest pricing, The Hoxton’s supermarket pricing and free services set it apart from traditional hotels, offering competitive advantages that resonate with value-conscious travelers.

Cultural Magnet : Each Hoxton property becomes a cultural hub, featuring an active event calendar that includes everything from DJs and rooftop terraces to art exhibitions and fitness pop-ups, making it a dynamic part of the local scene.

Brand Highlights

Acquisition & Expansion : In 2012, Ennismore acquired The Hoxton, sparking a global rollout. The brand expanded to Holborn (2014), Amsterdam (2015), Paris (2017), and into the U.S. (2018–19), with openings in Rome (2021) and Florence expected in 2025. Numerous new locations are also in the works, including Barcelona, Berlin, Brussels, and Vienna.

Accor Partnership : The Ennismore-Accor lifestyle alliance in 2021 broadened The Hoxton’s reach and integrated new resources, enhancing its venues and F&B concepts across the globe.

F&B Innovation & Programming : Known for its cutting-edge culinary experiences, The Hoxton has introduced unique restaurants like Llama Inn and Chicken Shop, alongside rooftop concepts, DJ nights, and art residency exhibitions, which are standard across properties.

Community Care : Sharan Pasricha, CEO of Ennismore, has emphasized long-term, people-centric hospitality, favoring community, creativity, and value over short-term profits.

Where to find

UK : Shoreditch (2006), Holborn (2014), Southwark (2019), Shepherd’s Bush (2022)

Europe : Amsterdam Herengracht (2015), Paris (2017), Rome (2021), Barcelona Poblenou (2022), Berlin Charlottenburg (2023), Brussels (2023), Vienna (2024)

North America : New York Williamsburg (2018), Portland (2018), Chicago (2019), Downtown Los Angeles (2019)

Upcoming (2025–27) : Edinburgh (June 2025), Florence (2025), Dublin (2025), Nashville, Oslo, Melbourne (2027)

The Hoxton’s expansion continues to span across continents, with dozens more locations in the pipeline, poised to bring its unique blend of community-driven, stylish hospitality to new cities around the world.

The Hoxton has evolved from a single hotel in East London into a global lifestyle brand, offering affordable, stylish, and community-driven accommodations.

With 14 international locations and an ever-expanding presence under the Ennismore-Accor partnership, The Hoxton continues to set the bar for contemporary boutique hotels. With an emphasis on transparency, locality, and cultural programming, The Hoxton stands as a beacon of what hospitality can be in the modern world—dynamic, accessible, and creatively immersive.