Sunnies Face

Name: Sunnies Face
Brand: Philippines
Availability: OutOfStock

Since 2018 : Effortless Beauty Rooted in Southeast Asian Skin Tones

Sunnies Face was launched in August 2018 by the founding team behind Sunnies Studios: Martine Cajucom Ho, Georgina Wilson, Jessica Wilson, Bea Soriano Dee, and Eric Dee. The beauty brand was born unexpectedly during an eyewear campaign when Martine began blending custom lipstick shades for photoshoots. The demand from customers was immediate, and what began as behind-the-scenes beauty hacks quickly evolved into a full-fledged cosmetic line.

Before launching its first product, the team tested over 300 shade formulations and 22 texture variations. The result was the Fluffmatte lipstick line, which sold out within 10 minutes of its debut, marking the start of a viral beauty sensation.

About Sunnies Face

Sunnies Face was built on the foundation of Sunnies Studios, which began as an eyewear and lifestyle brand in 2013. By 2023, the group had expanded to over 127 locations across Asia, including the Philippines and Vietnam.

The beauty line extends that DNA into cosmetics. Minimalist, design-forward, and intuitively formulated. Sunnies Face offers affordable luxury with products that are clean, cruelty-free, and designed to look and feel premium without the premium price tag.

Products

Fluffmatte Lipstick is the brand’s hero item. This lightweight matte formula delivers rich pigment while staying hydrating. Available in 15 shades, popular tones include Brunette, Milkshake, Girl Crush, Mood, and Major.

Expanded Lineup

Airblush (a soft-focus cheek tint)

Lip Dip (a whipped matte lip cream)

Dream Cream (a gel-based moisturizer)

Life Brow Micromarker, nail polish, concealer, bronzers, and more

Shade Development

Colors are carefully crafted for Southeast Asian skin tones, from morena to mestiza, focusing on the subtle warmth often missing from mainstream lines.

Texture Innovation

Fluffmatte’s signature feel comes from silicone elastomers like dimethicone and polysilicone 11, creating a mousse-like, weightless texture that wears comfortably all day.

Design Aesthetic

The brand is known for its soft-neutral packaging and Glossier-like visual storytelling. Its digital community and social media strategy have created a loyal, highly engaged fanbase.

Why Sunnies Face

Sunnies Face was created to deliver beauty that feels personal and effortless. Their mission is to offer products that are inclusive, flattering, and approachable for daily use.

The brand is especially praised for its nude shade range, which avoids the ashy undertones commonly seen in other global offerings. It's a celebration of Southeast Asian beauty in a space that has often overlooked it.

In 2020, the brand faced controversy over labor disputes. In response, Sunnies Face publicly addressed the concerns, implemented internal changes, and maintained transparency as they continued to grow. The brand remains committed to building a resilient and community-driven culture.

Brand Highlights

U.S. Launch
In May 2022, Sunnies Face officially launched in the United States via its direct-to-consumer platform. American customers now have access to 15 of the most iconic Fluffmatte shades, along with curated bundles like the Nude-ish and Original sets.

Celebrity & Media Buzz
Amandla Stenberg and Kate Bosworth are among the celebrities who have worn Sunnies Face. The brand has been featured in publications such as Vogue, Allure, and Glamour. According to Allure, a Fluffmatte lipstick is sold every 30 seconds worldwide.

Industry Praise
Fluffmatte has received glowing reviews from beauty editors for its lightweight comfort, smart shade range, and ultra-wearable textures, proving that it truly lives up to the hype.

Where to find

Sunnies Face products are available globally via sunniesface.com, with tiered pricing and international shipping options. The platform offers bundles, bestsellers, and exclusives with an easy shopping experience.

You’ll find Sunnies Face products in selected Sunnies Studios locations, beauty pop-ups, and curated lifestyle stores across Southeast Asia. Limited third-party availability through online Asian retailers further expands access to the brand’s cult classics.