SUITE702

Name: SUITE702
Brand: Netherlands
Availability: OutOfStock

since 2018 : Bringing the Suite Life Home

Founded in Amsterdam in 2018 by Shirley Muijrers and Olaf Arkauer, SUITE702 was born from a simple yet radical ambition: to make hotel-suite-level luxury both accessible and meaningful at home. Shirley, a textile designer with a passion for color innovation and fabric artistry, joined forces with Olaf, whose expertise in branding shaped the label’s bold identity. Together, they envisioned a brand that encourages people to log out of the noise of daily life and embrace rest as a form of luxury.

The name itself is a cultural tribute. SUITE702 nods to John Lennon and Yoko Ono’s 1969 Bed-In for Peace at Amsterdam’s Hilton, Suite 702. Just as that moment redefined the bedroom as a stage for expression, SUITE702 reimagines it as a sanctuary for calm, creativity, and connection.

Philosophical DNA: Color, Calm & Consciousness

At its core, SUITE702 champions what it calls the “suite life”—a philosophy where bold color, thoughtful design, and mindful rituals elevate the everyday. The brand’s mantra, “Give yourself some more Bed Peace,” encapsulates this ethos. Each collection is designed to invite slowing down: timeless textiles that encourage lingering mornings, playful colorways that bring joy into private spaces, and tactile fabrics that spark sensory well-being.

Products & Material Excellence

SUITE702 specializes in GOTS-certified textiles, guaranteeing sustainable and fair production. Their material offering includes Organic Percale Cotton (300 TC), a linen–cotton blend (55/45), and Satin Cotton, all designed to balance durability, softness, and breathability.

The collection spans duvet covers, sheets, pillowcases, and fitted sheets, with over 45 color variations. The interactive studioSUITE tool encourages customers to mix and match shades, creating personalized combinations with bundle savings. Signature pieces like the oversized bedMATE bolster, which doubles as a headboard, and the sculptural bigDOT cushion add playful yet functional character to the bedscape.

Sustainability & Longevity Ethos

Sustainability is embedded in every layer of the brand. SUITE702 uses uncolored recycled boxes, paper tape, and upcycled tote bags crafted from old tablecloths for packaging. Shipping is designed to minimize waste, while the modular color and fabric system allows customers to refresh their bedrooms without discarding entire sets. Every product is made to last luxury that endures rather than fleeting seasonal design.

Retail Presence & Cultural Positioning

While rooted in Amsterdam, SUITE702 has quickly secured a global presence. Beyond its own studio and online store, its collections are carried by Le Bon Marché and Merci in Paris, as well as the MoMA Design Store in New York.

Design press and stylists consistently highlight SUITE702’s playful elegance: rich colors, superb fabrics, and a refreshing blend of functionality and luxury. Its bedding isn’t just practical, it’s a design statement, celebrated for transforming the most intimate space in the home into a canvas of personal expression.