Soylent

 

Since 2013 : The Future of Food in a Bottle

 

Soylent was founded in 2013 by Rob Rhinehart, a young software engineer in the San Francisco Bay Area who set out to answer a provocative question: what if food could be engineered? His answer was a nutrient-dense drink containing 35 essential nutrients, designed to provide complete daily sustenance with scientific precision. A wildly successful crowdfunding campaign, raising $1.5 million in preorders, paved the way for Soylent’s launch.

 

The name itself, “Soylent,” is a deliberate cultural reference, taken from the 1960s novel Make Room Make Room and its film adaptation Soylent Green. Intended to spark curiosity and conversation, the moniker underscored the brand’s disruptive ambition: rethinking food as fuel.

 

About soylent

 

Soylent’s philosophy is simple yet radical: nutrition stripped down to science. The brand envisions a world where meals can be efficient, affordable, and universally accessible, particularly for those living fast-paced, tech-driven lives. Backed early by Silicon Valley giants like Andreessen Horowitz and GV (Google Ventures), Soylent blurred the boundaries between technology and food, positioning itself as the ultimate productivity meal.

 

Products

 

Ready-to-Drink Shakes

The core product, each bottle delivers around 400 calories, 20 grams of protein, essential fatty acids, and 28 vitamins and minerals, with only a gram of sugar.

 

Powders & Complete Protein

Flexible, mix-at-home formats for daily nutrition or fitness-focused consumers.

 

Soylent Café

Functional blends enriched with caffeine and L-theanine, designed as breakfast replacements or energy boosters.

 

 

Over time, Soylent has refined its formulas through multiple versions, tweaking ratios of protein, carbs, and fats. What began as a DIY-style powder evolved into a polished, ready-to-drink portfolio with variations for different lifestyles.

 

Why soylent

 

At its core, Soylent is about food efficiency. It separates eating into two distinct categories: “utility meals” for pure nutrition and “experiential meals” for pleasure and social connection. By focusing on the first, Soylent delivers an option that is practical, reliable, and science-driven food without fuss, fuel without ritual. This approach embodies the concept of “nutrition virtualization,” where the value of a meal lies not in its culinary artistry but in the exact nutrients it provides.

 

Brand highlights

 

Soylent’s growth mirrors the arc of a tech startup. After the record crowdfunding launch, the brand secured $20 million in Series A funding in 2015 and $50 million in 2017, ultimately raising between $74 and $200 million across rounds. It reached profitability in 2020 and was acquired by Starco Brands in 2023.

 

where to find

 

What started as an online-only subscription has grown into a mainstream presence. Soylent can now be found in over 28,000 U.S. retail locations, including 7-Eleven, Walmart, Target, Kroger, and Meijer, while Canada regained access in 2020 after regulatory delays. With global distribution gradually expanding, Soylent’s quiet revolution in food technology continues to spread—bottled proof that for some, nutrition can be as streamlined as code.

 

 

Website https://soylent.com/

Instagram @soylent

Photo soylent