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Sowvital
Since 2022 : Cultivating Botanical Rituals for a New Generation of Plant Lovers
In 2022, amidst the botanical calm of London, Jack Lewis, a former lawyer turned plant ritualist, launched Sowvital. The spark? A childhood spent gardening, and a lingering question: what if plants were treated with the same intentionality we give ourselves?
Frustrated by the lack of clean, high-design, animal-free plant care, Jack began crafting nutrient formulas at home, pouring them into elegant Aēsop bottles to build a ritual of mindful maintenance. Over 18 months, he joined forces with formulators and designers to elevate his DIY habit into a full-fledged brand. The result: Sowvital—a new philosophy in plant care, where nourishment meets sensorial pleasure.

About Sowvital
Sowvital is not just about plant care; it's a lifestyle movement. Self-described as a “house of botanical rituals,” the brand marries high-performance horticultural science with striking design and sustainable values.
Every product is vegan, cruelty-free, and crafted with purpose. Transforming everyday plant care into a sensory ritual of cleansing, feeding, and misting. With elegant packaging and elevated visual identity, Sowvital invites plant lovers to slow down and care with intention—bridging botanical wellness with design-driven living.

Products
Formulation Science
Each product is engineered to work with plant biology—like the Cleanser’s anti-fungal properties and the Elixir’s micronutrient efficiency.
Ingredient Integrity
100% vegan, non-toxic, pathogen-safe—eschewing animal derivatives common in traditional fertilisers.
Design Aesthetics
Thick frosted glass bottles, olive-green gradients, and Fedrigoni-embossed paper liners turn plant care into a ritual that feels more skincare than soil.

Why Sowvital
Sowvital’s mantra—Love Thy Plants—is more than a slogan. It’s a philosophy rooted in reverence, care, and ritual. Every product is designed to encourage daily connection with plants, fostering mindfulness through touch, scent, and observation.
Sustainability as a Standard
Built with intention, Sowvital’s products and packaging are crafted to minimize carbon footprint, eliminate single-use plastics, and encourage longevity.
Certified Impact
A Certified B Corp, Sowvital has planted over 25,000 trees and actively invests in accessible education and environmental stewardship. The brand integrates sustainability across its supply chain—backed by transparency and measurable action.

Brand Highlights
Visual Identity & Design Accolades
Developed by Leslie David Studio and NodNod, Sowvital’s art direction is a masterclass in botanical luxury. Psychedelic undertones, vintage botanical references, and sensorial storytelling define the visual experience. Their “Love Thy Plants” kit even earned an ADC Merit Honor for blending beauty, efficacy, and environmental elegance.
Immersive Pop-Ups
From Shoreditch to Le Marais and NYC, Sowvital’s pop-ups have turned plant care into performance. Think: scent-forward installations, new product reveals, and community programming. Highlights include the Le Bon Marché holiday showcase in Paris.
Rapid Global Growth
From kitchen-table concept to international cult favorite, Sowvital now offers 84 products across 14 countries (as of mid-2025). Powered by Oracle NetSuite, their centralized operations enable agile scaling while maintaining the boutique spirit of the brand.

where to find
Available worldwide via sowvital.com, shipping from the UK. The site offers full access to the brand’s line-up, exclusive kits, and seasonal gift sets.
Retail & Gifting Partners
Sowvital can also be found in curated plant and lifestyle spaces like Bloomscape, and occasionally appears in concept stores or as part of limited-edition gifting collaborations.
Website https://sowvital.com/
Instagram @sowvital.official
Photo Sowvital