SET Active

Name: SET Active
Brand: USA
Availability: OutOfStock

since 2018 : Where Workout Meets Everyday Cool

Launched in Los Angeles in 2018 by Lindsey Carter, SET Active has quickly carved out a space in the crowded world of athleisure by doing something deceptively simple: blurring the line between high-performance activewear and everyday style. Carter, who came from a background in social media and marketing, built the brand from scratch by harnessing community-driven buzz, viral color drops, and influencer-powered storytelling. What began as a small, bootstrapped venture has evolved into a sought-after label for style-conscious millennials and Gen Z shoppers who want activewear they can wear from the studio to the street.

SET’s name is often shortened to just “SET,” and its ethos is summed up in its unofficial mantra — activewear that takes you anywhere. The brand has become known for its sleek matching sets, sculpted fits, and curated color palettes that seem designed for Instagram grids as much as gym floors. Carter’s strategy from the start was to build a brand that felt like a community: customers weigh in on new colorways, fabrics, and what gets restocked, creating a sense of participation that fuels loyalty.

Sculpted Fits, Elevated Comfort

SET Active’s aesthetic lives at the intersection of performance and polish. Their lineup spans leggings, sports bras, biker shorts, sweats, and everyday basics like cotton tanks and pullovers — all designed to mix and match into “sets” that feel coordinated and effortless.

Central to their success is a portfolio of proprietary fabric lines, each with distinct personalities:

Sculptflex® for compressive, sculpting support during high-intensity workouts

AirLuxe™ for ultra-soft, breathable comfort ideal for lighter movement or lounging

Formcloud® for a balance of structure and ease

Sportbody® for moisture-managing, supportive performance

Luxform® for soft, luxe-feel pieces made for style and comfort over sweat

The brand pays close attention to cut and silhouette, featuring high-rise waistbands, supportive double linings, and a range of fits from compressive to relaxed. However, customers often note that sizing can vary between fabrics — Sculptflex runs tighter, AirLuxe looser — making fit guides and model size references crucial when ordering.

Community First, Drop-Driven

While the core is activewear, SET has gradually expanded into cozy sweats, lounge basics, and seasonal essentials, all with the same coordinated color language. Despite its growth, the brand has retained its scrappy, transparent tone, often involving customers directly in decision-making about restocks and new launches.

Why SET

SET Active has managed to blend the aspirational with the accessible: fashion-forward color palettes, flattering silhouettes, and community-powered marketing that makes customers feel part of something. It sits firmly in the premium athleisure segment, not luxury, but not mass-market, and appeals to those who want activewear that feels as stylish as their ready-to-wear wardrobe.

The trade-off is that SET demands more effort from its shoppers: learning the fabrics, jumping on limited drops, and accepting the occasional delay. For those willing to play along, though, SET delivers a highly curated, community-driven activewear experience that feels personal, polished, and distinctly of the moment.