Sans [ceuticals]

Name: Sans [ceuticals]
Brand: New Zealand
Availability: OutOfStock

Since 2007 : New Zealand’s Pioneer of Clean, Multifunctional Beauty

Founded in 2007 on New Zealand’s pristine shores, Sans [ceuticals] was created by beauty industry veteran Lucy Vincent. With over two decades of experience as a hairstylist, salon owner, and innovator, Vincent saw a gap in the market for high-performance beauty products free of unnecessary additives. She partnered with dermatologists, environmental scientists, biotech experts, and even a cancer researcher to develop formulations that were as potent as they were safe.

The name itself carries meaning: an acronym for “Sustainable And Natural Skincare” and a nod to the French word sans, meaning “without.” The brand’s philosophy begins with this principle: beauty without compromise, without toxins, and without waste.

about Sans [ceuticals]

Sans [ceuticals] is a clean, minimalist skincare and haircare brand dedicated to multifunctionality, sustainability, and transparency. It strips beauty rituals back to essentials, focusing on fewer, smarter products that deliver more impact. Proudly made in New Zealand, the brand has become known for its potent active formulations, eco-conscious packaging, and a philosophy rooted in simplicity and responsibility.

Its identity is clear: multifunctional, active, and clean. Every product is designed to streamline routines, reduce clutter, and minimize waste — while delivering powerful results backed by science.

Products

The range spans skincare and haircare staples designed for multi-use. Hero products include the cult-favorite Activator 7 Oil, praised as a “miracle in a bottle” that functions as a serum, moisturizer, makeup remover, shave oil, and hair smoother. Another standout is the Superdose Luminosity Masque, formulated with Manuka honey, vitamin C, B vitamins, and lactic acid to resurface, brighten, and calm conditions like keratosis pilaris. The brand’s diagnostic Personal Prescription Tool (SANS LAB) further personalizes routines, guiding customers toward the right products for their needs.

Other essentials include the CELLx 5 Lotion, pH Perfect Body & Hand Wash, Goji Cleansing Oil, and haircare staples like the Balancing Hair Wash, Nourishing Hydratant Ultra+, and versatile styling treatments. Kits and eco-accessories round out the lineup, supporting both performance and sustainability.

Sans [ceuticals] differentiates itself through clean formulations free of synthetics, parabens, sulfates, petrochemicals, silicones, or artificial fragrance. Instead, the brand harnesses high-dose actives — vitamins A, C, B3, B5, and natural botanicals — to repair and restore both skin and hair at a structural level.

why Sans [ceuticals]

At its heart, Sans [ceuticals] champions a “less is more” philosophy. By encouraging customers to use fewer products more effectively, the brand reduces waste while promoting healthier, simplified routines. It emphasizes clean, active beauty, delivering uncompromising potency without compromising purity.

Lucy Vincent has built a community-focused brand rooted in honesty, authenticity, and female empowerment. The approach is holistic: responsible sourcing, innovative packaging, and an unwavering commitment to integrity in both product and philosophy.