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Sándor
Since 2019 : Rooted in Heritage and Sustainability
In 2019, Brooklyn became the birthplace of Sándor Earth, a luxury plant-based haircare brand founded by third-generation Danish-Hungarian hairstylist Sabrina Szinay and sustainability graduate Taja Feistner. The name Sándor honors Sabrina’s grandfather, symbolizing authenticity, heritage, and a deep reverence for nature.
Sabrina’s illustrious career working with Vogue, Dior, Louis Vuitton, and others revealed a glaring gap in the market: salon-quality haircare that aligned with eco-conscious values. Motivated by this revelation, she and Taja set out to create a brand that would marry high performance with planetary care—a true luxury experience that both respects and nurtures the environment.

About Sándor
Sándor Earth positions itself as a luxury, plant-based haircare brand with sustainability at its core. Its philosophy centers on nurturing both the hair and scalp while honoring the natural world. From biodegradable formulas to zero-waste packaging, Sándor Earth is rooted in ecological stewardship. Developed by hair professionals, each product is crafted with a focus on sustainability, luxury, and performance. The brand offers a holistic, ritualistic approach to self-care, where every product is a step toward achieving grounded wellness.

Products
Shampoo
A sulfate-free, pH-balanced formula that mirrors the scalp's natural state. Infused with organic Aloe Vera, Jojoba, Chamomile, Calendula, and prickly pear extract, it hydrates, reduces inflammation, and adds volume.
Conditioner
A lightweight yet deeply nourishing treatment. Blended with Aloe, Babassu oil, oat amino acids, jojoba, and other botanical oils, it delivers smooth, defined shine without the residue.

Sándor Earth’s formulas are biodegradable and free from sulfates, silicones, parabens, and phthalates. The botanical oils used provide a natural scent that evokes "a forest after a rain," offering a sensory experience as luxurious as the performance. The packaging is just as thoughtfully designed: bottles and caps are made from infinitely recyclable post-industrial aluminum, while the product arrives in compostable mushroom-based casings and boxes printed with algae ink and sealed with paper tape.

Why Sándor
At the heart of Sándor Earth lies the philosophy of minimalist ritual paired with top-tier performance. Sabrina and Taja emphasize intentional self-care, where each product contributes to overall wellness and refinement. Their approach to beauty is as much about the experience as it is about the results.
Zero-Waste Design
Sándor Earth is built on a zero-waste ethos, ensuring that every aspect—from ingredients to packaging—is designed to minimize ecological impact.
Authentic Credibility
Unlike other conscious haircare brands, Sándor Earth merges luxury salon-grade efficacy with full transparency. The founders, both seasoned professionals, have created products that cater to all hair types and sensitive scalps, while never compromising on potency or quality.

Brand Highlights
Sándor Earth has already caught the eye of major publications, with features in Vogue, Harper’s Bazaar, Vanity Fair, and WWD, all praising the brand’s unique blend of luxury and sustainability.
The brand’s self-funded growth speaks to the founders' dedication and vision. With over USD 100,000 reinvested into the brand’s early phases, Sándor Earth launched with two core products and has since expanded into styling tools and potent oils.

where to find
Sándor Earth is currently available exclusively through its direct-to-consumer platform, sandor.earth, shipping globally. The brand is also available in select professional and wholesale channels.

Website https://sandor.earth/
Instagram @sandor.earth
Photo Sandor