Saie

since 2019 : Clean Beauty with Glow and Purpose

Saie was founded in 2019 by Laney Crowell, a former Estée Lauder executive and clean-beauty blogger. After years of writing about wellness and makeup, Crowell noticed a gap: most “clean” products lacked the performance, texture, or modern edge that people wanted. She launched Saie with the belief that beauty could be high-performance, stylish, and truly clean. The name reflects the brand’s community-first ethos: “You Saie It, We Create It.”

 

 

 

about saie

 

Saie defines its standards with the C.L.E.A.N. criteria: Conscious, Luxurious, Earth-minded, Award-winning, and New.

 

It bans over 2,000 ingredients considered harmful, while formulating products to feel luxurious and perform like conventional makeup. Beyond ingredients, the brand prioritizes sustainability and activism — from recyclable packaging and refill systems to signing The Climate Pledge and committing to achieving net-zero carbon by 2039. Campaigns like Every Body, supporting reproductive justice, highlight their broader social mission.

 

 

 

Products & Bestsellers

Saie is known for makeup-skincare hybrids that give a natural, radiant finish:

 

Glowy Super Gel

Cult-favorite liquid illuminator for lit-from-within skin.

 

Slip Tint & Concealer

Sheer-to-light coverage with SPF and hydration.

 

Dew Blush & Sun Melt Bronzer 

Dewy, easy-to-blend formulas for everyday warmth and color.

 

Shade inclusivity is central. Product development often involves feedback from the Saie community, ensuring textures and tones meet diverse needs.

 

 

Brand highlights

 

Within just a few years, Saie has become one of the most visible clean-beauty brands, stocked at Sephora and global e-commerce retailers. Positioned in the premium mid-luxury segment, it strikes a balance between accessible pricing and elevated packaging, complemented by eco-conscious design. With 2024 revenues nearing $200M and ambitions to double over the next five years, the brand continues to scale globally, having recently expanded into the UK, France, and beyond.

 

why saie

 

Unlike many clean-beauty competitors, Saie is performance-first, showing that clean ingredients can rival the finish of mainstream makeup. Its community co-creation model, climate commitments, and social activism give it a depth of identity beyond aesthetics. At its core, Saie is selling more than makeup. It offers a vision of modern, ethical, and inclusive beauty.

 

 

Website https://saiehello.com/

Instagram @saiebeauty

Photo saie