Paper & Tea (P&T)

Name: Paper & Tea (P&T)
Brand: Germany
Availability: OutOfStock

Since 2011 : A Modern Tea Experience Rooted in Tradition

Founded in 2011 by Jens de Gruyter in Berlin, Paper & Tea (P & T) began as a passionate venture driven by a love for tea and a vision to redefine the tea experience. Jens, a tea enthusiast and visionary entrepreneur, sought to elevate tea beyond its role as just a beverage. For him, tea is a ritual, a moment of mindfulness, connection, and creativity.

Starting as a boutique in Berlin, P & T set out to offer rare, high-quality teas in a fresh and modern way, blending tradition with contemporary design. The brand’s mission was clear: to reintroduce the art of tea drinking to the modern consumer, creating an experience that honors the past while embracing the future.

About Paper & Tea

Paper & Tea positions itself as a lifestyle brand, dedicated to infusing tea into moments of mindful living. The brand’s ethos centers around creating pauses for peace, reflection, and connection in an increasingly fast-paced world.

P & T offers a holistic tea experience by curating:

-An extensive selection of loose-leaf teas, from traditional whites and greens to rare oolong, black, and custom blends.

-Elegant and functional tea accessories that elevate both the brewing and drinking experience.

-A range of tea-infused chocolates, paper products, and curated gift options for those seeking the perfect tea-inspired gift.

P & T’s modern aesthetic, rooted in Japanese minimalism, mirrors its commitment to mindfulness, authenticity, and clean design. Every element, from their stores to their products, has been thoughtfully curated to enhance the experience of tea.

Products

P & T is committed to sourcing the finest teas and creating products that celebrate both the craft and joy of tea drinking.

Golden Earl : A luxurious take on the classic Earl Grey, blending Yunnan black tea with high-quality bergamot oil for a sophisticated flavor profile.

Perfect Day : A refreshing organic blend of white and green teas, accented with fruity notes of apple and peach, perfect for any time of day.

Matcha Shinto : A ceremonial-grade Japanese matcha, with a vibrant green hue and smooth umami flavor, ideal for matcha enthusiasts.

Other Favorites : P & T’s curated samplers and gift sets, such as the "Master Blends," are a great choice for both novice tea drinkers and seasoned connoisseurs.

Teas are sourced from small, independent tea gardens around the world, where sustainability and ethical practices are paramount.

Many of P & T’s teas are organic, hand-picked, and processed using traditional methods that preserve their natural flavors and aromas, ensuring a premium, full-bodied taste.

Why Paper & Tea

P & T is more than just a tea brand—it’s a celebration of mindfulness, creativity, and sustainability.

Mindfulness : P & T encourages tea drinkers to slow down, take a moment, and savor the experience, making each sip a mindful practice.

Sustainability : The brand is deeply committed to ethical sourcing and eco-friendly practices, from their supply chain to their beautifully crafted packaging.

Creativity : At the heart of P & T is a belief that tea is a cultural and artistic medium, evident in their store designs and premium product packaging.

P & T seamlessly blends modern aesthetics with tea’s ancient traditions, creating a brand that resonates with those who appreciate both beauty and functionality.

Brand Highlights

P & T has grown into a celebrated brand with 39 retail locations across Europe as of 2023. From Germany to the Netherlands, the brand is expanding rapidly, with plans to open 200 stores globally by 2030, focusing on Europe and new international markets.

Their Berlin flagship store on Kurfürstendamm, along with their headquarters in Berlin-Mitte, has garnered prestigious design accolades, including the Red Dot Award and ICONIC Award, thanks to their minimalist, immersive interiors that offer a serene space for tea exploration and tasting.

Where to Find

P & T operates a select network of retail locations across major European cities, with the highest concentration in Germany. Their stores are designed as tranquil spaces, inviting customers to explore and taste a diverse range of teas in a calm and curated environment.

For global accessibility, P & T ships worldwide through its official website, ensuring that its tea and accessories are available to tea enthusiasts around the world. Additionally, P & T is available at high-end department stores and specialty retailers across Europe, making their premium teas accessible while maintaining an exclusive, luxurious aura.