Morjas

Name: Morjas
Brand: Sweden
Availability: OutOfStock

since 2017 : Timeless Footwear, Crafted with Purpose

Launched in Stockholm in 2017 by Henrik Berg, Morjas is a brand shaped by dual heritage. Berg’s grandmother, Carmen, hailed from Madrid, while his grandfather, Göran, came from Värmland, Sweden. This Spanish–Swedish identity informs the brand’s balance of Mediterranean ease and Nordic precision.

Morjas was born from Berg’s frustration with overpriced luxury footwear and the lack of transparency in the industry. His solution was clear: offer handcrafted shoes of uncompromising quality through a direct-to-consumer model. By cutting out retail markups, Morjas delivers classic styles that are both refined and accessible.

Design Philosophy & Brand Identity

At its core, Morjas tells “a story of contrasts.” The brand combines relaxed silhouettes with meticulous Scandinavian detailing, producing shoes that are understated yet undeniably sharp. Its tagline, 'timeless essentials beyond trends' guides every collection. Each design is clean, versatile, and thoughtfully considered, intended to serve as a staple in wardrobes for years, not seasons.

Craftsmanship & Production

True to its philosophy, every pair of Morjas shoes is handmade in Europe. The heart of production lies in Almansa, Spain, a town with centuries of shoemaking heritage. There, artisans employ Goodyear-welt construction, requiring more than 128 steps over the course of eight weeks to complete a single pair.

The brand also produces espadrilles in workshops in Southeast Spain and driving shoes in Italy’s Campania region. Each product reflects the values of traditional craftsmanship and the intimate expertise of ateliers that have perfected their methods over generations.

Products

Morjas offers a collection of timeless silhouettes spanning both formal and casual categories:

Loafer

The Ivy Loafer with a shortened vamp, the Belgian Loafer with Blake stitch detailing

Dress Shoes

Derbies, Oxfords, Monk Straps in supple leather and suede

Casual Staples

Boat shoes, espadrilles, minimal sneakers, hybrid alpine boots

These pieces adapt effortlessly from formal wear to off-duty looks, serving as versatile investments for style-minded customers.

Recognition & Cultural Impact

The fashion press has embraced Morjas as a new voice in modern luxury footwear. GQ has spotlighted the label multiple times: naming its suede Oxford among the best emerging styles, including Morjas in its list of top new brands, and featuring it in the 2024 roundup of best dress shoes for quality at democratized prices. Praised for minimal branding and maximum craftsmanship, Morjas continues to stand out as a brand redefining the footwear market.