Moismont

 

 

Since 2012 : A French-Indian Lifestyle Brand with a Timeless Touch

 

Moismont was born from a deeply personal vision. Martine Nicolaï, a seasoned designer and co-founder of the scarf brand Inouïtoosh, set out to blend her French heritage with the rich artistry of Indian craftsmanship. The name Moismont reflects Martine’s life on her family estate in Picardy, a tranquil place where she found inspiration in the natural surroundings and the heritage of French village living. With a deep love for India’s artisanal textile traditions, particularly from Jaipur and Kolkata, Martine envisioned a brand that would merge the elegance of French storytelling with the vibrant creativity of Indian artisans.

 

Initially focusing on scarves, Moismont quickly gained recognition for its blend of French sophistication and Indian handcraft. Today, the brand offers an expanded collection that includes ready-to-wear, home textiles, and accessories—each piece rooted in values of authenticity, craftsmanship, and quiet beauty.

 

About Moismont

 

Moismont is a seasonal French lifestyle brand that creates scarves, apparel, accessories, and home goods. Designed in France and produced in collaboration with skilled Indian artisans, the brand specializes in traditional techniques such as hand weaving, block printing, and natural dyeing. Moismont stands out for its commitment to slow production and sustainability, with every item made in small batches to ensure exclusivity and quality.

 

Craftsmanship First

Moismont’s creations are made in limited editions, often hand-numbered, focusing on quality and sustainability over mass production.

 

Cross-Cultural Dialogue

The brand weaves a narrative that blends French design aesthetics with Indian craftsmanship, creating a bridge between the two cultures.

 

Sustainability Through Craft

-Emphasis on natural materials like cotton, wool, silk, cashmere, and jute.

-A commitment to slow production and seasonal drops, ensuring durability and timelessness.

-Focus on repairability and sustainability at every step of production.

 

Heritage-Led Design

Inspired by Martine’s life on the Moismont estate, the brand draws design inspiration from the orchard rows, muted landscapes, and the peaceful atmosphere of village life.

 

 

Products

 

Scarves & Foulards (No. 600s and 700s series)

-Iconic numbered scarves, such as No. 727 in cotton and No. 675 in wool, each available in seasonal colorways like Pop Pink, Natural, Terracotta, and Bottle Green.

-Crafted from fine cotton, silk, or wool—hand block printed, woven, or dyed.

 

Ready-to-Wear Collection:-

-Includes shirts, blouses, dresses, pants, and robes, all made from soft, breathable, and garment-washed fabrics.

-Known for comfort-driven cuts, oversized fits, and natural, earthy colors that appeal to both men and women.

 

Knitwear & Winter Accessories

Sweaters, mittens, and beanies made from luxurious merino wool or wool blends, produced in family-run workshops in Mauritius.

 

Bags & Totes

Everyday canvas or waffle-texture bags dyed with natural colors, designed for travel or errands with functional shapes.

 

Home Textiles

Seasonal offerings including throws, cushion covers, foutas, and napkins, all featuring a minimalist French palette with handmade details.

 

 

Material Quality 

Moismont uses only the highest-grade cotton, mulberry silk, pure wool, and cashmere. Textiles are woven by hand or on traditional looms in India, ensuring each piece is as durable as it is beautiful

 

Color & Pattern Mastery

The brand’s designs feature timeless, artful prints—from geometric patterns to floral motifs—that offer a unique sense of understated vibrancy.

 

Fit & Feel

Moismont’s loose silhouettes are designed for comfort and breathability, with unisex styling that works for everyone. The pieces are timeless, built to layer, and perfect for every season.

 

Seasonal Relevance

From light cotton scarves for summer to wool and cashmere options for fall and winter, Moismont’s designs adapt to the changing seasons, focusing on layering and classic shapes.

 

 

Brand Highlights

 

2024: Le Bon Marché Collaboration – Moismont launched a special capsule collection in collaboration with the iconic Parisian department store, cementing its place in the French contemporary lifestyle scene.

 

 

Where to find

 

Official Website (moismont.com)

Global shipping with free delivery within the EU on orders over €150.

 

Wholesale / Retailers

-Available in concept stores, boutiques, and design-led shops in over 25 countries.

-Notable retailers include Bliss Boutiques (US), ShopAnnaStore (France), Smallable (France), and curated shops in Japan, Korea, Belgium, and Germany.

 

Pop-ups & Collaborations

-Moismont holds temporary pop-up boutiques in locations like Le Marais in Paris.

-Future plans for a permanent flagship store.

 

 

Website https://moismont.com/

Instagram @moismont

Photo moismont