MAN 1924

since 1924 : Basque Tailoring, Relaxed for the Modern Gentleman

 

MAN 1924 was founded in the Basque Country in 1924 by Ambrosio Navares, a respected figure in Spain’s textile and tailoring industry. Over the decades, it has remained firmly a family-run house, now in its third generation under the Navares family, who continue to uphold its heritage.

 

Rooted in the rich textile traditions of northern Spain, the brand proudly marks its pieces “Made in the Basque Country,” signaling a commitment to local craftsmanship, regional know-how, and enduring quality.

 

 

 

about MAN 1924

 

MAN 1924 positions itself as a heritage tailoring brand with a relaxed, contemporary spirit. It bridges the space between formal and casual, offering clothing that can be dressed up or down with ease. The aesthetic centers on soft, unstructured tailoring and textured natural fabrics, such as linen, cotton, corduroy, and tweed, often presented in earthy, harmonious tones that invite effortless mix-and-match styling.

 

The brand appeals to men who value elegance without stiffness, quality without ostentation, and comfort without compromise. Street-style icons like co-founders Carlos Castillo and Jorge Navares often embody the brand’s essence: stylish yet understated, tailored yet relaxed.

 

 

 

Product Range and Quality

 

The MAN 1924 collection encompasses tailoring, casual wear, and outerwear. Signature pieces include the Kennedy Jacket, an unlined, soft-shouldered blazer offered in seasonal fabrics such as linen, cotton-linen, and lightweight tweed. Their range also features polos, knitwear, T-shirts, sweatshirts, textured trousers like the Tomi style, and overcoats or parkas.

 

Many garments are crafted in Spain from premium natural fabrics sourced locally and from traditional textile hubs in Italy, England, and Scotland. Construction favors light structure, layering-friendly fits, and refined detailing, resulting in clothes that are easy to combine yet rich in texture and character.

 

 

Brand Philosophy and Values

 

At its core, MAN 1924 stands for heritage, authenticity, and timeless style. The house celebrates nearly a century of craftsmanship while resisting seasonal churn, designing pieces meant to transcend fleeting trends. Natural fibers and local production anchor its ethos, while soft tailoring and relaxed fits reflect its belief that style should feel as good as it looks. The brand practices aesthetic restraint, choosing quiet luxury over loud branding. This subtle approach appeals to those who appreciate fine materials, nuanced cuts, and a low-key, confident elegance.

 

 

Brand Highlights and Cultural Presence

 

Mr. Porter and Ape have profiled MAN 1924 as a Gentleman, which cites it as one of Spain’s premier menswear names. It is a street-style favorite at Pitti Uomo, often photographed on its co-founders, who are admired for blending tailoring with sneakers, scarves, and casual layers.

 

The Kennedy Jacket has become its signature, regularly featured in editorial styling for its unstructured fit, slim cut, and seasonal versatility. The brand’s international presence has been amplified through stockists like Trunk Clothiers in London and the luxury platform Mr Porter, which showcase MAN 1924 alongside global heritage peers.

 

 

where to find

 

MAN 1924 operates flagship boutiques in Madrid (Calle Claudio Coello 23) and Bilbao (Calle Ercilla 21). Its online store ships worldwide, allowing international customers to access the collection directly.

 

Beyond its own channels, the brand is carried by select luxury boutiques in Europe, the UK, and Japan, with growing visibility among global menswear enthusiasts. Appearances at Pitti Uomo and other style fairs continue to cement its reputation as a discreet yet influential force in contemporary tailoring.

 

 

Website https://man1924.com/

Instagram @man1924

Photo man1924