MALIN+GOETZ

Name: MALIN+GOETZ
Brand: USA
Availability: OutOfStock

since 2004 : Modern Apothecary for Every Skin

Founded in 2004 in New York City’s Chelsea neighborhood by Matthew Malin and Andrew Goetz, MALIN+GOETZ was born out of both necessity and vision. Malin, who had long struggled with eczema, rosacea, and fragrance sensitivities, wanted skincare that was gentle yet effective. Goetz, with his background in design and branding, helped shape the brand’s clean, modern identity. Together, they launched with just six multipurpose essentials for face, body, and hair—crafted to be effective, unfussy, and suitable for small city living.

Their first apothecary-style shop was literally located beneath their apartment, where they sold directly to customers and launched partnerships with Barneys New York and Liberty London. Guerrilla-style events and intimate editor gatherings set the tone for a brand rooted in authenticity and direct connection.

about MALIN+GOETZ

At its core, MALIN+GOETZ is a modern apothecary offering simple, effective, and inclusive skincare. Every product is gender-neutral, designed for all skin types, and anchored in the philosophy of “less, but better.” The brand emphasizes honesty around ingredients, streamlined routines, and a balance of natural extracts with advanced technology, all presented through clean, minimal design.

Product Summary

The range has grown far beyond its original six products. Today, MALIN+GOETZ offers:

Skincare

From the cult Grapefruit Face Cleanser to moisturizers like Vitamin E and Advanced Renewal Cream, plus serums, masks, and targeted treatments.

Body and Haircare

Essentials like Peppermint Shampoo, Eucalyptus Deodorant, and richly hydrating body creams.

Fragrance and Home

The beloved Dark Rum and Cannabis scents, available as perfumes, candles, and home fragrances, have become design icons in their own right.

Formulas are paraben-free, fragrance-free, oil-free, and developed with fatty-acid technology, gentle enough even for reactive or post-treatment skin. Multipurpose functionality is key, encouraging a simple **two-step regimen—cleanse and moisturize—**with optional targeted add-ons.

Brand Philosophy and Values

MALIN+GOETZ is intentionally inclusive and unfussy. Its gender-neutral approach reflects the belief that “skin is skin,” while its formulations are designed for sensitive and diverse skin types. Sustainability is central: production occurs within a 90-mile radius of NYC to reduce the carbon footprint, and packaging is minimal and recyclable. The company is also proudly cruelty-free and active in social responsibility, including anti-racism initiatives and community outreach.

Brand Highlights

From a small Chelsea storefront, MALIN+GOETZ has grown into a global lifestyle brand. It opened its first West Coast apothecary in Los Angeles in 2012 and now operates in over 600 retail locations worldwide, alongside standalone boutiques in New York and beyond.

Culturally, the brand helped redefine modern grooming, bringing stylish, gender-neutral skincare into bathrooms, barbershops, and boutique hotels around the world. Its minimalist packaging has become a design statement, while its products are consistently celebrated in GQ, Vanity Fair, Teen Vogue, and Glamour. Even after two decades, its hero products—from the Grapefruit Cleanser to the Dark Rum fragrance—remain staples, cementing MALIN+GOETZ as a trailblazer of functional yet luxurious skincare.

where to find

The brand continues to thrive through its flagship apothecaries in NYC and Los Angeles, complemented by a curated presence in boutiques and concept stores worldwide. MALIN+GOETZ is available in 600+ retail and hospitality points across six continents, and its travel kits—sold every 10 minutes—extend its reach even further. With placement in over 1,200 hotels, gyms, and airlines, the brand has become synonymous with urban luxury and accessible wellness.