Løs Sundays

Name: Løs Sundays
Brand: USA
Availability: OutOfStock

Since 2017 : California Cool Meets Tequila Craft

Løs Sundays was founded by Mitchell Hayes, an Australian immigrant who entered the U.S. spirits scene with little capital but a wealth of creativity. Building the brand from his lounge, Hayes envisioned a modern, design-led tequila label that felt fresh, social, and style-forward.

Produced at the acclaimed NOM 1438 distillery in Jalisco, Mexico, Løs Sundays leverages seasoned infrastructure to deliver polished tequila at scale—combining authenticity with approachability and an aesthetic edge.

About Løs Sundays

Aimed at millennial drinkers and culture-driven consumers, Løs Sundays leans into visual branding, playful messaging, and social rituals. Its clean bottle designs, colorful merch, and taglines like “Real Friends Bring Tequila” reflect a laid-back, lifestyle-first approach.

The ethos is simple: sustainably farmed, traditionally crafted. Every expression is crafted using fully mature Highland and Lowland Blue Weber agave, volcanic spring water, and native yeast—just three ingredients, with no additives.

Products

Løs Sundays sources agave aged 8 to 12 years with a minimum 23° Brix sugar level. Plants are slow-steamed in traditional stone ovens, fermented with German yeast for up to 72 hours, and twice distilled in copper or stainless steel pots.

By blending highland and lowland agaves, the brand captures both floral citrus notes and earthy depth—resulting in a layered, versatile flavor profile.

Why Løs Sundays

At its core, Løs Sundays is a brand built on disruption. Mitchell Hayes sidestepped the traditional liquor industry by leveraging social media, eye-catching visuals, and strong storytelling. What started as a grassroots hustle is now a full-fledged brand, embraced by tastemakers and tequila fans alike.

While the label claims “sustainably farmed,” it doesn’t yet carry formal certification. That said, the spirits are naturally gluten-free, additive-free, and made with a clean, conscious process that appeals to the modern drinker.

Brand Highlights

Løs Sundays has won multiple awards, including Gold, Double Gold, and Platinum medals, at the SIP Consumer Awards and the San Francisco World Spirits Competition.

On Reddit and other community forums, Løs Sundays has been described as “clean, simple, and fresh,” praised for its drinkability and value, especially among tequilas made at NOM 1438.