Lilja the Label

Name: Lilja the Label
Brand: Finland
Availability: OutOfStock

Since 2016 : Sustainable Swimwear Crafted for Longevity

Lilja the Label was born out of founder Laura Saarinen’s frustration with the lack of sustainable swimwear options in the market. With a background in graphic design and no formal fashion training, Saarinen set out to create swimwear that was not only eco-friendly but also timeless and versatile. Motivated by the idea of designing swimwear that could be worn year-round, Lilja was born—a brand that blends modern design with a deep commitment to conscious consumption.

The name “Lilja” (meaning “lily” in Finnish) symbolizes the brand’s connection to nature and its Finnish roots. What began as a simple design project evolved into an internationally respected brand, known for producing high-quality, sustainable swimwear that transcends seasonal trends.

About Lilja the Label

Lilja the Label specializes in creating sustainable, high-quality swimwear that combines modern design with eco-friendly materials. The brand is dedicated to producing pieces that stand the test of time—not just in terms of design, but also in terms of durability and environmental impact. Each product is made for those who value both style and sustainability, offering swimwear that is as beautiful as it is ethical.

Sustainability

Lilja is committed to creating swimwear made from eco-friendly materials such as regenerated nylon and recycled polyester, aiming to reduce waste and promote circular fashion.

Longevity

The brand’s designs are meant to transcend fleeting trends, offering pieces that are versatile and durable enough to be worn year-round.

Ethical Production

All products are made in small batches at a family-run factory in Bali, Indonesia, where the focus is on fair labor practices and high-quality craftsmanship.

Transparency

Lilja provides full transparency about its production processes, ensuring customers understand the steps behind each product, from material sourcing to manufacturing.

Products

Tyyni Classic One-Piece

A customer favorite known for its sleek, timeless design. Made from recycled materials, it offers a stylish look with a positive environmental impact.

Bordeaux Drawstring Top

This top is celebrated for its flattering cut and adjustable fit, offering both comfort and style for various body types.

Capri Drawstring Top

Known for its elegant and adjustable design, this piece is a bestseller due to its versatility and comfort.

Mar Tri Top and Midi Bottoms

These sets combine classic and modern aesthetics with eco-conscious materials, designed to flatter a wide range of body types.

Why Lilja the Label

Sustainability

Lilja the Label stands out by creating swimwear made exclusively from sustainable, eco-friendly materials. The brand goes beyond simply using recycled fabrics by introducing initiatives like Lilja Preloved, where customers can purchase second-hand Lilja swimwear, and Lilja Remake, which encourages customers to send back old swimwear to be upcycled into new products.

Timeless Design

Unlike many swimwear brands that focus on seasonal collections, Lilja’s designs are meant to transcend trends. The pieces are versatile enough to be worn not only during the summer months but also as part of a year-round wardrobe.

Ethical Production

All of Lilja’s products are made in Bali, where the brand ensures ethical labor practices and a transparent supply chain. This commitment to ethical production fosters trust and loyalty among customers who value sustainability and fair wages.

Quality and Durability

Each piece is designed with longevity in mind, ensuring that customers are investing in high-quality swimwear that will last for years. The focus is on materials and construction that stand the test of time, without compromising on style.

Brand Highlights

Collaborations

In 2023, Lilja the Label launched a collaboration with Finnish artist Chloé Kian, featuring eco-friendly swimwear pieces with unique, hand-drawn designs. The brand has also worked with creatives like Mathilda Månsson and Kaisla Laranta to produce limited-edition pieces. These collaborations help broaden Lilja’s appeal, blending sustainable fashion with artistic expression.

Sustainability Initiatives

Lilja Preloved: This initiative allows customers to purchase second-hand swimwear, promoting the circular fashion model.

Lilja Remake: Encourages customers to send in old swimwear for recycling or upcycling into new products.

Where to find

Helsinki, Finland : The brand’s flagship store offers a personal shopping experience where customers can browse the latest collections.

Although based in Finland, Lilja the Label has an international customer base. The brand ships worldwide, particularly to European countries and the Nordic region, and is available through online platforms such as ShopStyle and The Good Trade. Lilja has a growing presence in markets like Germany, the UK, and the United States.