Lestrange

Name: Lestrange
Brand: UK
Availability: OutOfStock

Since 2013 : With Less Do More

Founded in 2013 by university friends William Green and Tom Horne, Lestrange began with a single, elevated hoodie, reimagining casual wear with a refined sensibility. This thoughtful approach caught the eye of influential boutiques, such as Colette in Paris and Isetan in Tokyo.

By 2017, the brand had evolved its business model, moving to direct-to-consumer and embracing an essentialist, modular wardrobe philosophy under the mantra “With Less Do More.”

About Lestrange

Now a B Corp–certified menswear label, Lestrange creates crafted essentials that unite elegance, everyday practicality, and environmental integrity. The label’s focus on essentialism seeks to reduce overconsumption by offering garments that are not only functional but also bring lasting joy to their owners.

Products

Modular System

Pieces designed to layer and mix effortlessly, encouraging a streamlined, adaptable wardrobe.

Sustainable Innovation

Initiatives like Re_Fresh, an enzyme laundry tablet that revives garments without overwashing, and Re_Work, a resale and repair program.

Premium Materials

Sourcing regenerative cotton from Brazil, organic cotton, recycled nylon, and fine linen from France and Belgium, with production in Portugal, Japan, and China.

Eco Packaging

Compostable TIPA bags for shipping, aligning with the brand’s sustainability ethos.

Why Lestrange

Lestrange distinguishes minimalism and essentialism. For the brand, intentional consumption means choosing garments that are truly useful, versatile, and emotionally rewarding. Co-founder William Green advocates a degrowth mindset, slowing down consumption and designing clothing for longevity, care, and circularity. This philosophy extends from thoughtful design to repair services, resale platforms, and environmentally responsible manufacturing.

Brand Highlights & Recognition

Lestrange has earned acclaim for pioneering the modern capsule wardrobe, with features in outlets such as FashionBeans and The Coolist. The Re_Fresh tablet has been praised as a smart, sustainable innovation for garment care. Their London flagship stores, located in Covent Garden and Coal Drops Yard, are designed with biophilic principles, offering a nature-infused, immersive shopping experience.

where to find

The brand sells primarily through its e-commerce platform and two London flagships, where customers receive personalised styling services. By focusing on direct channels, Lestrange maintains quality control and strengthens its connection with an international audience that values sustainability, functionality, and style over mass distribution.