Le Rub

Name: Le Rub
Brand: Belgium
Availability: OutOfStock

Since 2023 : Mediterranean Sun Rituals Reimagined

Launched in 2023, Le Rub emerged from Antwerp, Belgium, as a sibling-founded venture by Kim Maes and Raf Maes. Kim, with a background in skincare R&D and makeup artistry, joined forces with Raf, a creative director and photographer. Their shared frustration with sunscreens that felt greasy, chalky, or chemically harsh led to one clear goal: create clean, mineral-based sun care that performs like skincare and feels like a daily indulgence.

Their solution would come to life through minimalist formulas, Mediterranean ingredients, and a luxurious sensorial experience that bridges sun protection with self-care.

About Le Rub

Le Rub defines itself as a luxury minimalist suncare brand, built at the intersection of skincare science and Mediterranean indulgence. Every product is formulated with performance-grade mineral actives and wrapped in bold, sun-soaked visual identity crafted by renowned Parisian design agency Leslie David Studio.

Color gradients, vintage-style typography, and tactile materials give Le Rub its distinctive visual language. The brand’s mantra is simple: sun care is skin care, and skin care is self-care. This philosophy transforms SPF from a chore into an elegant ritual.

Products

Everyday Sunscreen SPF 30 (50 ml)
A facial sunscreen featuring non-nano zinc oxide at approximately 18 percent. Blended with hyaluronic acid, sweet almond oil, and grape ferment extract, it hydrates deeply while melting invisibly into the skin. Designed to wear comfortably under makeup with no need for wait time.

All-Day Sunscreen SPF 30 (125 ml)
A body-focused formula offering the same mineral base, enriched with nourishing oils and subtle citrus-mandarin fragrance. Lightweight, reef-safe, and vegan.

SPF 50 Range
Recently introduced in 2025, the SPF 50 variants deliver elevated protection without chalkiness. They incorporate encapsulated vitamin C, chamomile, carrot juice, and grape ferment for enhanced radiance and environmental defense.

Additional Products

Skincare companions like the Repairing Lotion, Repairing Face Mask, and Sunset Serum offer added hydration and recovery. All products are vegan, cruelty-free, and produced in Italy using locally sourced Mediterranean ingredients.

Non-nano Zinc Oxide
A broad-spectrum mineral filter that provides immediate sun protection without penetrating the skin. It leaves no white cast and is stable, reef-safe, and ideal for sensitive skin.

Grape Ferment Extract
A fermented active that supports vitamin D receptor function while strengthening the skin’s barrier. Packed with antioxidants, it boosts radiance and resilience under environmental stress.

Hyaluronic Acid & Glycerin
These hydration heroes offer plumpness, anti-aging support, and a featherlight texture that wears beautifully on all skin types.

Sweet Almond & Sunflower Oils
Rich in vitamins A, C, D, and E, these natural oils provide antioxidant and anti-inflammatory benefits along with skin-smoothing moisture.

Texture Enhancers
Ingredients such as polyhydroxystearic acid and rice starch ensure even dispersion of zinc oxide. The result is a smooth, silky finish with zero chalkiness.

Why Le Rub

A Sensorial Experience
Le Rub is fragrance-led and emotionally tuned. Its signature scents—crafted by perfumer Emily L’Ami—blend tomato leaf, green mandarin, bitter orange, and petitgrain to evoke the feeling of a Mediterranean summer.

Design-Driven Sustainability
All packaging is made in Italy from 95 percent post-consumer recycled aluminum tubes and FSC-certified cartons, cutting emissions by up to 70 percent compared to conventional options.

Dermatologically Grounded
Le Rub emphasizes transparency. All products are reef-safe, non-nano, vegan, and clinically tested for sensitive skin. Instead of vague marketing claims, the brand prioritizes clear ingredients and science-led performance.

Brand Highlights

Creative Accolades
Creative Review and The Dieline praised Le Rub’s branding for capturing Mediterranean nostalgia through artful design. Its packaging has been described as collectible, emotionally resonant, and category-defining.

Editorial Spotlights
Beauty News Daily and other publications have highlighted Le Rub’s commitment to merging efficacy, luxury, and environmental responsibility. Editors especially applaud the refreshing fragrances and inclusive, clean formulations.

Where to find

Le Rub offers its full range at lerub.com, with international shipping available. The site includes full ingredient transparency and support for global customers.

The brand is stocked in a curated selection of clean beauty and wellness boutiques across Europe. While it has yet to enter the U.S. retail market, its following continues to grow globally.