La Bouche Rouge

Name: La Bouche Rouge
Brand: France
Availability: OutOfStock

Since 2017 : Revolutionizing Beauty with Sustainability and Luxury

Founded in 2017 by Nicolas Gerlier, a former L'Oréal executive, La Bouche Rouge Paris emerged as a bold response to the beauty industry's growing concerns over sustainability and plastic waste.

With a vision to create a clean, eco-conscious alternative to traditional cosmetics, Gerlier departed from the prevalent use of plastic and introduced refillable lipstick cases crafted from upcycled leather.

The brand’s name, "La Bouche Rouge," meaning "Red Lips" in French, symbolizes both a commitment to the environment and a bold, luxurious statement in the beauty world. This innovative approach set a new standard in sustainable beauty, combining elegance with environmental responsibility.

About La Bouche Rouge

La Bouche Rouge Paris has quickly garnered recognition for its dedication to clean beauty, sustainable design, and French artisanal craftsmanship. The brand’s range of makeup and fragrance products is free from plastic, vegan, and cruelty-free, offering high-performance results while minimizing environmental impact. Each product is designed with meticulous attention to detail, embodying the brand's commitment to quality, craftsmanship, and eco-responsibility.

Products

Lipsticks

The cornerstone of La Bouche Rouge Paris, the lipsticks are formulated with over 90% natural-origin ingredients. These luxurious lipsticks are free from harmful chemicals like microplastics, silicones, and petrochemical derivatives, ensuring they are as safe for the environment as they are for your skin. The standout feature is the refillable cases, crafted from upcycled leather, which provide a sustainable yet stylish way to enjoy high-end makeup. The lipstick refills are encased in eco-friendly paper packaging and can be used as a distinct highlighter palette or placed in the leather case.

Fragrances

In addition to lipsticks, La Bouche Rouge offers a carefully curated fragrance collection. Composed of over 90% natural ingredients, these scents are housed in refillable glass bottles with luxurious leather cases. With 30% upcycled materials, the perfumes align with the brand’s ethos of sustainability and elegance.

Sustainable Packaging : Every product is designed with eco-conscious materials such as upcycled leather, glass, and recyclable aluminum, ensuring minimal environmental impact.

Clean Formulations : Free from harmful chemicals like microplastics, silicones, and parabens, La Bouche Rouge’s products are crafted with health-conscious consumers in mind, offering beauty that’s as kind to the planet as it is to your skin.

Artisanal Craftsmanship : Each item is meticulously handcrafted in France, a testament to the brand’s dedication to quality, craftsmanship, and the traditional savoir-faire that defines French luxury.

Why La Bouche Rouge

La Bouche Rouge Paris operates under the principles of Rethink, Refill, Recycle, aiming to transform the beauty industry by promoting sustainability and ethical practices. By encouraging customers to invest in long-lasting, high-quality products, the brand seeks to reduce the demand for disposable beauty products. Their commitment to eliminating plastic from both products and packaging sets a new benchmark for eco-responsible beauty that prioritizes sustainability without compromising on luxury.

Brand Highlights

Collaborations : La Bouche Rouge has formed notable partnerships with artists and influencers, such as model Anja Rubik, who co-created exclusive custom lipstick shades, and artist Sylvie Fleury, whose contributions helped diversify the brand’s artistic product offerings.

Expansion : The brand has expanded its presence across the globe, now available in key international markets including the United States, Hong Kong, and New Zealand.

Acquisition : In 2022, La Bouche Rouge Paris was acquired by Beauty Brands Global, a Dubai-based holding company, which aims to further accelerate the brand’s growth and sustainability initiatives.