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Humanrace
since 2020 : Pharrell Williams’ Vision of Inclusive Self-Care
Launched in 2020 by Pharrell Williams, Humanrace was created to “revolutionize being well through innovative and thoughtfully designed products.” More than a beauty line, it is a wellness philosophy built around the belief that self-care begins with intention. The act of nurturing oneself, Pharrell emphasizes, creates a ripple effect that helps us nurture others.
“Humanrace doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin.” This guiding principle shapes every aspect of the brand, from formulation to design to cultural storytelling.
Inclusive, Purpose-Driven Philosophy
Humanrace is grounded in simplicity, inclusivity, and utility. Every product is gender-neutral, dermatologist-created, and designed for universal use. The focus is not on beauty trends or fashion but on meaningful self-care practices that are accessible, effective, and intentional.
Signature 3-Minute Facial Routine
At the heart of the brand is its Three-Minute Facial ritual, a streamlined system designed for both morning and evening use:
Rice Powder Cleanser
A powder-to-foam formula with rice particles, fruit AHAs, and snow mushroom that gently cleanses at a skin-friendly pH of 5.6.
Lotus Enzyme Exfoliator
A triple-action treatment with glycolic acid, fruit enzymes, and rice grains, formulated at pH 3.6 for effective yet gentle exfoliation.
Humidifying Face Cream
A lightweight moisturizer infused with snow mushroom, hyaluronic acid, and niacinamide, balancing hydration at pH 5.4.
This concise ritual distills skincare into an efficient routine that delivers visible results without excess.
Clean, Refillable, and Thoughtful Formulation
Every Humanrace formula is vegan, fragrance-free, microtear-safe, dermatologist-tested, and goes beyond the EU’s list of 1,300 banned cosmetic ingredients.
Sustainability is woven into the packaging. Containers are made from 51 percent post-consumer recycled plastic, cartons are FSC-certified and printed with vegetable inks, and refillable systems reduce waste. A foil-sealing technology eliminates the need for more than 1,200 plastic caps per hour in production, positioning Humanrace at the forefront of design-led sustainability in beauty.
Cultural Relevance & Retail Experience
Humanrace extends beyond product into cultural storytelling. Immersive pop-ups at Ssense in Montreal, Dover Street in Paris, and Selfridges in London showcase the brand’s iconic green branding and reinforce its ethos of growth, inclusivity, and wellness.
Global launches, subscription offerings, and refill systems expand its reach while anchoring the brand as more than a skincare line; it is a cultural movement centered on well-being.
Beyond the Face: Expanding the Range
While the Three-Minute Facial remains its signature, Humanrace has expanded into body and sun care. Offerings include Whiteclay and Charcoal bar soaps, a hydrator for body, and the 7D Hydration line with gel cleanser and moisturizer enriched with hyaluronic acid for deep moisturization.
In 2022, Humanrace introduced suncare, debuting with the Ozone Daily Face SPF 30 and Body Protection Cream, both designed with physical filters, blue light defense, and hydrating botanicals.
Website https://humanrace.com/
Instagram @humanrace
Photo humanrace