HARNN

 

Since 1999 : Contemporary Thainess in Global Wellness

 

HARNN was born in 1999 when founder Paul Harn (Vudhichai Harnphanich) introduced Thailand’s first natural soap, crafted with heritage botanicals and artisanal methods. What began as a humble soap venture quickly evolved into a full spectrum of spa-grade body care, skincare, and home wellness lines. From the outset, the brand anchored itself in three guiding values—passion, humility, and honesty—while paying homage to Asian healing traditions and Thai cultural heritage.

 

 

about Haarn

 

At its heart, HARNN represents “Contemporary Thainess”, a philosophy of fusing traditional Thai ingredients and time-honored wellness practices with modern self-care sensibilities. Every product is more than cosmetic, it’s an invitation to restore body and mind harmony. By transforming daily rituals into sensorial experiences, HARNN seeks to make wellness not just functional, but soulful.

 

 

Products

 

Body & Skincare Collections

White Tea & Camellia : Brightening with niacinamide and calming white tea.

Almond & Thyme : Deep hydration infused with vitamin E and natural flavonoids.

 

Botanical staples include the Water Lily Detoxifying Face Wash (with rice stem cells), Cymbopogon Body Soufflé (lemongrass & lavender), and Oriental Herbs Revitalizing Lotion (kaffir lime & lemongrass).

 

Spa Essentials

Luxurious bath oils, scrubs, salts, and massage blends. Powered by rice bran oil, argan, and pure essential oils, make professional-grade treatments accessible at home.

 

Lifestyle Extensions

Vuudh : A sophisticated home fragrance line.

Tichaa : Herbal infusion teas designed to nurture balance and serenity.

 

Together, these categories create a multi-sensory world of care spanning body, spirit, and environment.

 

 

Retail, Hospitality & Spa Experience

 

HARNN redefined the concept of wellness retail, pioneering immersive, multi-sensory boutiques where scent, texture, and design tell a story. Its spa concepts, HARNN Heritage Spa, sCape by HARNN, and THE SPA by HARNN, extend this philosophy into sanctuary-like environments, partnering with luxury resorts and hotels across Asia, from Japan to Saudi Arabia. Each spa is designed as a modern temple of restoration, blending local traditions with global luxury standards.

 

 

Brand highlights

 

The brand’s global ambitions accelerated after its 2018 acquisition by Tanachira Group, which brought fresh momentum and strategic expansion. In 2023, HARNN opened its first standalone boutique in Singapore, designed as an immersive space for discovery.

In China, the brand made a remarkable entry in 2024, securing over 170 points of sale in less than three months, including key multi-brand retailers and airport hubs. Looking ahead, the rollout of sCape by HARNN spa franchises will extend the brand’s presence into luxury hospitality markets. Today, HARNN’s footprint spans Japan, Switzerland, Vietnam, South Africa, and beyond, with distribution across direct retail, e-commerce, and hospitality partnerships.

 

 

Website https://www.harnn.com/

Instagram @harnnofficial

Photo harnn