Great Jones

Name: Great Jones
Brand: USA
Availability: OutOfStock

since 2018 : The Playful Cookware Disruptor

Great Jones was founded in 2018 in New York City by Sierra Tishgart, a James Beard Award–winning food editor, and Maddy Moelis, a start-up veteran from Warby Parker and Zola. The two identified a gap between heritage cookware brands, such as Le Creuset and All-Clad, which felt intimidating and expensive, and cheaper alternatives that lacked style or durability. Their vision was to create cookware that felt approachable, design-forward, and empowering for a new generation of home cooks.

The name honors Judith Jones, the legendary cookbook editor who championed Julia Child, while also referencing Great Jones Street in Manhattan’s NoHo district, anchoring the brand in both food and cultural history.

about Great Jones

Great Jones defines itself as a direct-to-consumer disruptor in cookware. Its identity is playful and colorful, combining Instagram-ready hues with witty product names like The Dutchess and Hot Dish. While aesthetics are central, usability is equally important, with ergonomic handles, stackable forms, and lighter weights than many heritage competitors. Beyond products, the brand positions itself as a lifestyle community for home cooks, with recipes, editorial content, and social collaborations.

Products

The cookware collection centers around key pieces, such as The Dutchess, a 6.75-qt enameled cast-iron Dutch oven in bold colors, the Big Deal stockpot, the Deep Cut sauté pan, and versatile pans like Saucy and Small Fry. Their Family Style bundle encourages customers to build a capsule collection.

Over time, Great Jones has expanded into bakeware like Holy Sheet sheet pans, Breadwinner loaf pans, and Hot Dish casseroles, as well as nonstick skillets, colorful glassware, and tableware. Collaborations with brands like Flamingo Estate have added a limited-edition appeal. Materials emphasize performance and design, from enameled cast iron to tri-ply stainless steel and PTFE-based nonstick coatings.

Philosophy and Values

The brand’s philosophy centers on empowerment, accessibility, and community. Cookware should be inviting rather than intimidating, designed to encourage daily use. Products are priced between high luxury and basic options, offering quality at an approachable level. Great Jones also emphasizes storytelling and design as motivation, believing that beautiful tools inspire people to cook more often.

Why Great Jones

Great Jones stands out for combining bold, design-forward aesthetics with everyday functionality. Its cookware feels approachable yet polished, striking a balance between professional performance and Instagram-ready appeal. The brand also positions itself at a sweet spot in pricing, offering more value than heritage luxury names while surpassing generic budget alternatives. Community engagement is another key strength, with recipe clubs, collaborations, and lively storytelling that make customers feel part of something larger than a purchase. Finally, the brand’s agility, shown in its regular launches of new colors, limited editions, and playful campaigns, keeps its collection fresh and culturally relevant.

brand highlights

In 2023, the company was acquired by Meyer Corporation, the second-largest cookware manufacturer globally, which also owns Farberware, Anolon, and Ruffoni. This acquisition provided Great Jones with stronger manufacturing and distribution capabilities, while preserving its creative and playful brand voice.

With Meyer’s backing, Great Jones is expanding into bakeware, glassware, and tableware to capture a larger share of the kitchen ecosystem. The acquisition also helps address earlier concerns about durability and supply chain challenges. Despite growing competition, the brand continues to lean into its playful storytelling, colorful palette, and Millennial-focused identity.

Great Jones has become a defining name in the new wave of direct-to-consumer homeware brands, combining bold design, playful branding, and functional cookware. It made pots and pans aspirational and Instagram-worthy without sacrificing usability. While durability issues and market competition pose challenges, its integration into Meyer Corporation allows the brand to mature into a long-term lifestyle powerhouse, blending cultural relevance with global reach.