Crown Affair

Name: Crown Affair
Brand: USA
Availability: OutOfStock

since 2020 : Mindful rituals for modern haircare

Founded in 2020 by Dianna Cohen, Crown Affair began as a simple Google Doc that shared hair routines with friends. With a background in beauty and DTC brands like Away and Outdoor Voices, Cohen turned that seed into a prestige label. The name blends “crown” (your hair) with “affair” (a love story), capturing the brand’s philosophy of care and intimacy.

Identity

Crown Affair lives at the intersection of clean beauty and ritual design. Its tagline might as well be “less but better.” Rather than overwhelming users with dozens of steps, the brand focuses on essentials — products and tools designed to make everyday haircare feel calm, tactile, and luxurious.

The Collection

From Hydrating Shampoo and Conditioner to the cult-favorite Leave-In, non-aerosol Dry Shampoo, and Overnight Repair Serum, the line balances gentle formulas with performance. Tools like Brush No. 001, handcrafted combs, and microfiber towels transform routines into rituals. Even scent is part of the story, with collaborations like the D.S. & Durga hair oil bringing fragrance into the ritual.

Philosophy

Haircare here isn’t a chore — it’s self-care. Crown Affair’s values center on mindfulness, clean formulas, and design-driven tools. The brand encourages slowing down, enjoying the process, and investing in fewer, higher-quality essentials that last.