Blume

 

Since 2018 : Clean, Conscious, and Effective Skincare

 

Blume was born out of founders Taran and Bunny Ghatrora’s personal struggles with acne and their frustration with the lack of products that combined effectiveness with gentleness. After experimenting with different formulations, they set out to create a skincare brand that not only addressed acne but did so in a non-toxic, cruelty-free, and sustainable way.

 

Inspired by the growing demand for clean beauty and the desire to offer products that are effective yet kind to sensitive skin, Blume pivoted from period care to skincare. Their mission: to empower individuals to feel confident in their skin, while embracing natural beauty with clean, accessible ingredients.

 

About Blume

 

Blume is a vegan, clean beauty brand dedicated to offering gentle, effective skincare solutions for acne-prone skin. The brand prides itself on its use of plant-based ingredients, free from parabens, sulfates, and silicones. Its formulations are designed for the modern consumer who values transparency, sustainability, and skin health.

 

With a focus on inclusivity, Blume encourages self-love, confidence, and embracing one’s natural beauty. The brand’s skincare line aims to make clean beauty accessible to everyone, without sacrificing performance or quality.

 

 

Products

 

Meltdown Acne Oil
A lightweight oil combining hemp, rosehip, and tea tree oil, this product is designed to clear acne while hydrating the skin. Award-winning for its acne-clearing properties, it’s perfect for sensitive skin.

 

Meltdown Gel Cream
A non-comedogenic, oil-free gel that offers 72-hour hydration. Ideal for acne-prone skin, it calms and hydrates without causing breakouts, making it perfect for oily or combination skin.

 

Milky Fade Serum
A brightening serum that targets hyperpigmentation, reducing acne scars and blemishes with ingredients like kojic acid and niacinamide.

 

Superbalm Lip Tint
A hydrating lip balm infused with tripeptide-1, available in a variety of shades. It provides glossy hydration with nourishing ingredients like shea butter and coconut oil.

 

Sunburst Mineral SPF
A mineral-based sunscreen designed for acne-prone and sensitive skin. This SPF 50 sunscreen offers broad-spectrum protection while nourishing the skin with vitamin C and antioxidants.

 

 

Clean Ingredients : Blume’s commitment to clean beauty means each product is free from harmful chemicals like parabens, sulfates, and silicones. With a focus on plant-based ingredients, Blume ensures gentle care for even the most sensitive skin.

 

Hydration & Protection : Blume’s products not only address acne but also hydrate and strengthen the skin’s barrier, promoting long-term skin health.

 

Non-Comedogenic : Designed specifically to prevent clogged pores, making Blume a perfect choice for acne-prone skin.

 

Sustainability : Committed to eco-conscious practices, Blume’s packaging is plastic-neutral, and they aim to reduce their carbon footprint in all operations.

 

Why Blume

 

Inclusivity & Empowerment

Blume fosters a culture of self-love, encouraging everyone to embrace their natural beauty, regardless of their skin type, color, or background.

 

Clean Beauty

Free from harsh chemicals, Blume uses only safe, effective ingredients that deliver results without compromising the skin or the environment.

 

Sustainability

A strong focus on sustainability permeates Blume’s entire operation—from ingredient sourcing to packaging, aiming to reduce environmental impact while promoting ethical practices.

 

Transparency & Education

Blume prioritizes educating their audience, particularly young people, about ingredient transparency and the environmental impact of their skincare choices.

Brand Highlights

 

Media Recognition
Blume has earned praise from major publications like Allure, Teen Vogue, and InStyle, being recognized for its innovative approach to acne care and commitment to clean beauty.

 

Retail Partnerships
Available at top retailers like Sephora, Ulta Beauty, and Nordstrom, Blume has expanded its reach to a wider audience.

 

Product Expansion
Blume has continued to innovate with new products like the Superbalm Lip Tint and Sunburst Mineral SPF, meeting the evolving needs of their loyal customer base.

 

Charity Initiatives
A portion of proceeds from Blume products goes to organizations like Days for Girls, which provides menstrual health education and products to young girls globally.

 

Where to find 

Official Website (blume.com), Sephora, Ulta Beauty, Nordstrom, Amazon, Grove Collaborative

 

Blume is also sold at a variety of specialty beauty retailers both online and in-store, expanding its accessibility worldwide.

 

 

Website https://www.blume.com/

Instagram @blume

Photo Blume