Bite

 

since 2018 : Reinventing Toothpaste, One Tablet at a Time

 

Bite was founded in 2018 by Lindsay McCormick, a TV producer who spent much of her career on the road. Traveling frequently, she grew frustrated with the impracticality of toothpaste tubes: messy, hard to pack, and above all, wasteful. Determined to find a better solution, she began experimenting with natural ingredients in her living room, pressing tablets by hand and testing them on friends and family.

 

When these early prototypes caught attention on Instagram and eco-conscious blogs, demand snowballed. Encouraged by the response, McCormick officially launched Bite as a direct-to-consumer startup. What began as a kitchen-table experiment quickly evolved into a mission-driven oral care brand, scaling into a multi-million-dollar company dedicated to disrupting the 100-year-old toothpaste tube.

 

about bite

 

Bite positions itself as a sustainable oral care disruptor, blending eco-conscious design with science-backed formulations. Its hero product, Toothpaste Bits, replaces traditional paste with solid chewable tablets that foam when brushed, packaged in refillable glass jars or compostable pouches. This simple shift eliminates the need for plastic tubes while creating a product that is travel-friendly, hygienic, and unexpectedly stylish.

 

The brand’s mission is clear: eliminate plastic waste from oral care while offering cleaner, healthier formulations free from unnecessary chemicals. In just a few years, Bite has earned B Corp certification, gained a loyal global following, and secured coverage from leading outlets like Vogue, Fast Company, and The New York Times. Its tagline [Because it’s the Earth] underscores every decision, reminding customers that sustainability can start with the smallest daily rituals.

 

Products

 

Bite’s product line centers on innovation in both form and function. Toothpaste Bits remain the flagship, available in fluoride and fluoride-free versions with nano-hydroxyapatite, a Japanese-developed enamel-strengthening ingredient. Flavors range from Fresh Mint to kid-friendly Berry Twist, with seasonal editions that add a playful touch. Mouthwash Bits follow the same philosophy: solid tablets that dissolve in water, eliminating bulky plastic bottles. For whitening, Bite offers peroxide-based gels and kits designed to brighten without harsh abrasives.

 

Accessories round out the ecosystem: bamboo toothbrushes, tongue scrapers, travel tins, and refillable jars, all designed with sustainability and practicality in mind. Every product is TSA-friendly, plastic-free, and packaged to reduce waste. Key differentiators include refill systems that encourage long-term use, clean ingredient lists that prioritize transparency, and a modern, minimalist brand identity that makes oral care feel both elevated and eco-conscious.

 

why bite

 

Bite is built on a philosophy of responsibility through design. Every product is created to minimize environmental impact while maximizing performance. Since launch, the company claims to have prevented over 250,000 pounds of plastic from entering circulation. Its shipping is carbon neutral, packaging is recyclable or compostable, and refill systems extend product life.

 

Just as important is the brand’s cultural stance. Bite openly challenges the wastefulness of traditional oral care, framing its products not as sacrifices but as smart, stylish upgrades. By combining science, sustainability, and a sense of design, the brand empowers consumers to make choices that feel good for both themselves and the planet.

 

Brand Highlights

 

B Corp Certified since 2022, scoring 87.8 compared to the median of 50, signaling genuine environmental and social impact

 

Media acclaim from Vogue, Forbes, Cosmopolitan, Fast Company, and The New York Times

 

Shark Tank appearance in 2020, where Bite declined investment to preserve independence and mission integrity

 

Rapid growth, fueled by direct-to-consumer subscriptions and repeat purchase loyalty

 

Community activism, supporting plastic-free living, biodiversity efforts, and palm-oil-free supply chains

 

where to find

 

Bite remains primarily direct-to-consumer through bitetoothpastebits.com, with a subscription model driving most of its sales. It ships globally across the US, Canada, Europe, and the Asia-Pacific region. Select eco-boutiques and sustainable marketplaces stock Bite products, and an official storefront presence on Amazon expands accessibility. Despite retail growth, the brand maintains a DTC-first approach to preserve control over its mission and customer experience.

 

 

Website https://bitetoothpastebits.com/

Instagram @bite

Photo bite