BAINA

 

since 2019 : Redefining the Art of the Bath

 

In 2019, childhood friends Bailey Meredith and Anna Fahey set out to reinvent an often-overlooked essential: the humble towel. Drawing on their combined backgrounds in fashion and interiors, they envisioned pieces that could be as artful as they were practical.

 

The name BAINA is both a nod to bain, the French word for bath, and a fusion of their names, reflecting the brand’s personal roots and intimate vision for mindful bathing. From the beginning, the goal was clear: to merge utility with beauty, creating towels that invite a slower, more intentional approach to everyday rituals.

 

About Baina

 

BAINA is a design-led homeware label dedicated to creating luxurious organic cotton towels that elevate the bathing experience. Crafted in Portugal by skilled artisans, each piece is a marriage of timeless aesthetics, premium materials, and enduring construction.

 

Rooted in Antipodean sensibility, the brand challenges the monotony of plain bathroom staples, replacing them with rich patterns, tactile weaves, and a visual warmth that feels deliberate and lasting.

 

Products

 

The brand’s bold checkerboard towels have become instant icons, with pieces like the Josephine hand towel, Bethell bath towel, and Roman pool towel earning cult status and appearing in celebrity homes.

 

 

Features and Uniqueness

Each towel is woven from 100 percent GOTS-certified organic cotton at a plush 600 gsm weight, achieving the perfect harmony of softness, absorbency, and quick-drying performance. Production partners follow BCI, Oeko-Tex, and SEDEX/SMETA standards, ensuring ethical and environmentally responsible practices.

 

Designs draw inspiration from fine art, architecture, and color theory, producing statement pieces that disrupt conventional bathroom aesthetics with unexpected patterns and tonal depth.

 

Why Baina

 

At its core, BAINA is about intentional living. Every towel is designed to transform a simple act such as drying your hands or stepping out of the shower, into a small but meaningful ritual. The brand champions permanence over fast trends, creating objects meant to be cherished for years.

 

This philosophy elevates towels beyond function, turning them into design objects that bring texture, beauty, and mindfulness to the most intimate corners of the home.

 

Brand Highlights

 

BAINA has captured the attention of design media and tastemakers alike, with features in The Design Files and a loyal following among stylists and celebrities.

 

A standout collaboration with Estudio Persona produced the Umbra Collection, a limited-edition velour jacquard range inspired by the interplay of light and shadow. The brand’s editorial presence in outlets such as FQ and The Post Supply reinforces its status as a modern homeware label with a refined, art-driven perspective.

 

where to find

 

BAINA’s full collection is available worldwide through shopbaina.com, supported by fast, reliable global shipping. Beyond direct-to-consumer sales, the brand is stocked in carefully selected boutiques across Australia, New Zealand, North America, the UK, and Europe, as well as design-forward concept stores internationally.

 

 

Website https://www.shopbaina.com/

Instagram @shop_baina

Photo Baina